about

Building software that feels like an extension of your mind

We started :analog with a simple observation: the tools we use every day don't feel like ours anymore. They're designed for everyone, which means they're designed for no one.

Software used to feel personal. You could customize it, bend it to your will, make it yours. Somewhere along the way, we lost that. Everything became a subscription, a platform, a service.

We're building something different. Tools that learn how you work. Software that remembers what you care about. Applications that feel like extensions of your mind, not products you rent.